Caution: many vendors are describing their high-endurance card lifetimes in terms of "hours of dashcam footage". It's worth digging further to find what mbps they are referring to & multiply it out.
This is the issue I'm having, most vendors don't specify it (probably because 99% of consumers don't care). The camera I've ordered only specifies the codec (MPEG4), not the bitrate. I'm assuming it's a few Mbps for full 1080P video.
Even still, I'm not enjoying the fact that memory card manufacturers choose to market these cards in terms of "hours of video recorded". That figure is arbitrary and really doesn't mean anything. How would they even measure that in case of failure?
My assumption is that it's all marketing bullshit, the same cards packaged differently but at a higher price. There is probably enough profit margin built-in to provide a replacement or two to end-users without asking any questions. Really, if someone buys a 64GB card today, will they really be using it in 10 years time? Probably not. 64GB will seem small and insignificant by then.
In terms of pricing, I can buy a Lexar 64GB Class 10 card through my suppliers for $19.80 vs $54.87 (retail) for a Samsung 64GB "High Endurance" card of similar speed.