Possibly so, but there's also the risk of being accused of underdelivering and losing your funding stream...
The key here is to greatly promise and get a sh*t-ton of funding because you will change the world with your new tech. Then when you fail, fail big! Blame your funders for not sticking with the project! They don't have the vision and are not worthy of the shiny future!!!
Remember Putt's Ploy: "If you must fail, fail big."[1]
EDIT: I am being harsh about the marketing. The work itself is interesting.
John
[1] Archibald Putt, Putt's Law and the Successful Technocrat