This is why peer review is such an important concept in legitimate scientific publication, although it tends to be conservative.
I would advise against investing money in a novelty that cannot pass peer review, but I am a very conservative investor.
As a practical rule of thumb, in general you can take half of all published research as being wrong.
Getting it "peer reviewed" adds nothing to those odds.
Obviously some things are way more certain than others based on the data and the method, but as a general rule, it's a coin flip.
When it comes to "game changing" stuff like this though, the practical odds of it being true are single digit at best.
Count the number of new battery technologies published and media hyped that will revolutionise the industry, it's endless. As such you can quite reliably give near zero odds to any new announcement in that field.