I don't see 10's of meters. They are flying that drone inside a circular transformer as you can see the outer 6 white coiled wire mounted in the room around the fly area making the outer ring of a transformer, while the drone sits inside with it's copper colored coil ring around it's frame. I only see around 2-3 meters distance circle around the drone where it pretty much needs to fly in the middle to charge up. The diameter of that outer wire circle may be 10 meters. But, as usual, you can see how engineers like to play with semantics here to make it sound amazingly huge.
This is still seriously valuable for extended range drone delivery applications like what Amazon & couriers wants to do where Amazon can have 1 depot, with multiple charging stations on numerous roof-tops within a city where you pause delivery to charge the drones once every 10 minutes of flight or so...
This company has a chance to make it big, even if the efficiency sucks.