The guy in the video is Mark Shuttleworth who was the founder of Thawte (digital certificates) that he sold to Verisign and earned around $600 million.
He has MORE than enough money to finance this completely by himself ten times over if he wanted to.
Of course, as a smart businessman, he knows you never use your own money to get rich - you use other people's
But he did very little - as in nothing - to talk about his company, Canonical, and why they will be able to pull of this idea. $32 million is really not all that much money when you are talking about an extremely high-end mobile device, and you have to make and sell them for that... so it's not like it is a $32 million R&D budget.
He is pretty up front about his goal though... get enough pre-orders so the viability of the device is proven for the phone manufacturers so that they will be willing to take a flyer on your OS. I don't see it happening. He didn't present enough of a value proposition to anyone other than the open-source nuts. But the open source nuts already have Android.... so he's really pitching to the Ubunto open source nuts. Are there enough of them to drop $32MM on a to-be-designed phone? I doubt it. And even if there were, $32MM in sales is chicken feed to someone like Samsung. Canonical is looking for $32MM - about 38,000 sales.
Samsung sells that many phones every hour, 24 hours a day, 7 days a week. Samsung just reported 71 MILLION phones sold this past quarter. If Canonical gets their 38k sales, it's most definitely not a sure thing that any of the big phone companies are going to start making Ubunto phones.