Wasn't there something like this on kickstarter a while back.. GPS tags... find your things... then when they actually delivered (some people got sets of 3 or 6 or something like that)... they found that the reliability was way off what was claimed, the accuracy was way off, and most people couldn't find anything they had tagged, and couldn't track it with the phone app (i.e. the phone app was useless, it didn't change as they got closer to the tag, or the tag was behind them when reading showed it was in front of them...)
Is this the same company?