This is of course a project done for high school graduation.
The KS campaign it's only something for showing they are trying to promote commercially the idea, but this is only to justify their access to EU funds for their region (wich is clearly visible in their website with the footer logo "IL FONDO SOCIALE EUROPEO NEL VENETO").
EDIT: their website it's on a subdomain of
facciamounimpresa.it a website that claims "The project involves the participation of a large number of schools in the Veneto Region [...] Professional Institutes and CFP, belonging to the sectors that best meet the need to create, in the near future, a new enterprise for the fabric Craft Veneto."
Look at
their website and you will see their school behind the group photo. See how young are these guys...