That sounds like whataboutism at it's finest
You are going on about physical safety quite a bit on the project page and you try to sell that as an advantage (compared to what?).
Sure, that is an important aspect, but essentially it is an aspect covered by product liability laws. So you need to cover those issues no matter what, otherwise you could be liable for damages.
That reminds me a bit of a common labeling for some foodstuffs here in Germany. In big letters on the front it then says "Without preservatives*" as if this is something noteworthy. Somewhere, in tiny font on the back you then see "*as prescribed by law". So they are not allowed to use preservatives anyway, but still use that fact to advertise.
The liability laws, sadly, generally have holes as large as barndoors in regards to IT security. Therefore it is only natural, as someone who wants to release a project, to put security as a secondary concern. But consider the possibility of raising *above* the level of all that abundant always connected IoT crap that is out there.
Currently you are just a small step above the crap, by the sole reason that you are European, and are therefore (easier) subjected to European liablity law. Not that chinese junk (or rather it's importers) is not subject to those, but enforcement seems to be to difficult there...
Then the question comes up: What do you *really* want to sell?
You are selling some hardware, where the software is included. The software alone has no value for you, except as an incentive to sell your hardware. Since you do not plan a subscription service, the software will *never* have more value than that.
The hardware alone could have a value, if someone else can write software, under the assumption that there even it is a significant market for your device.
Given the ease of access regarding wifi-connected microcontroller projects nowadays (hello ESP-32 and co) I can even relate to your fears regarding easy cloning.
I do not know where else you are advertising your campaign, I have it only seen here so far. And I am even a bit surprised that your are advertising here. The EEBVlog is not a computing forum. True, it has a computing related sub-section, but that is not the main focus, not by a long shot. And you are not showing much about the actual electronics of your device. Not even a board shot
At least the current status shows that the niche for your device seems to be surprisingly small, or you are not going to the right spots to advertise.