That's an old update, here is the latest:
Hello All,
I thought I’d share with you a few pieces of hardware and manufacturing news.
On the hardware end, I’m happy to be able to say that we’ve settled on a microcontroller from Atmel, the Sam3x. This 84MHz MCU is the brains of the imager, it drives the image sensor and the communications equipment. We’ve been using this chip since early in the development cycle and trust it to be able to give great performance in the camera.
We also have a wireless chipset from RedPine Signals that enables realtime wireless video from the imager to your smartphone or computer. It’s been very fun adding wireless and we think that we have a few more tweaks we can implement to get some added functionality out of it.
We’re narrowing down our assembly options(there have been a lot of potential manufacturers) and for our electronics and pcb manufacturing, our current top contenders are “Advanced Circuits” and “American Standard Circuits”. Both great companies.
As we work to get the case and body of the imager finalized, we have come up with a few slight modifications to the body that we are currently considering. If those ideas go anywhere, I’ll try to post pictures of the possible changes down the road.
As always, Thanks for all of your support. We can’t wait to get the first imagers into your hands and see what uses you come up with. (I personally really want to see someone mount one to a quadcopter drone).
Cheers,
-Charles and the MuOptics Team.
Once again, they talk about their development cycle and infer prototypes, but continue to still not show them.
What a bunch of bullshit. They are just giving a tiny bit of meaningless detail so that people will think something is actually being done. I bet it's just to stave off a rush of refund requests.
They sold these things for $125 (early birds) to $150 (the rest). Depending on which version of the Sam3x chip they are using, that represents around 10% of the ENTIRE cost of the camera, JUST FOR THAT ONE CHIP!
I bet the PCB will be at least $5-10. The housing will be another $5-10. Assembly will be $10-15 easy, or more. All the passives and connectors and associated simpleparts on the board will be another $10-15. So you're looking at $35 to $50 before you've spent a penny on the imager or lens, or packaging, or *labor*, or shipping.
I do a ton of product design and manufacturing. To turn a profit, your parts cost should be about 1/10th of your retail price. If you are a big company with economies of scale, maybe you can get to 20-30% of your MSRP being your parts cost. If you are a small player and don't need to turn a profit, then maybe 25% could be your parts cost.
That means the Mu guys have between $13 and $40 to spend on parts. If they are already into this for a $10 MCU, $5 PCB, $10 assembly, $5 housing, $10 worth of connectors and passives - there is no money left for the imager or lens!
And I can't be the only one thinking "wait, if they got the price down because some new imager technology had come out that they had to sign an NDA for ... how can they still do the product claiming that company is no longer going to be a supplier, but ANOTHER company has a similar cheap imager that has been on the market for years?".
If it's been out years, why would they be under NDA on disclosing it? And why not disclose who the original supplier is/was?
The stench of BS is getting unbearable.