I agree, this has been done before by Neato.
However, there are a few key points:
1) Neato refuses to sell the lidar unit by itself, rendering the cost of such a unit the cost of the entire vacuum cleaner (~$300). We are 1/3 of that with far more capabilities!
2) Neato uses a line sensor, while we use a camera. This allows us to do 3D scanning, in addition to providing video and still images to the user.
Would you be able to provide a link to ebay showing those ~$100 sick safety lidar? That would be greatly helpful!
The problem with TOF is a few:
1) There are tons of giant companies doing TOF sensing (Microsoft Kinect to name one). We cannot compete in Tech or cost with them
2) Manufacturer of TOFs (since they are a new tech) refuse to sign NDAs or sell to a small startup like us
3) A more practical concern, we do not have the time or money to completely change everything about our system to a design that large companies still struggle with.
Why would you believe the sensor is not useful in the real world? We are not aiming towards high speed industry, we are going towards low cost R&D and hobby markets. Are those not useful markets?
In summary, I should probably change the emphasis of the device. Not just a LIDAR, but also IMU (with proper filtering done for you), Camera and 3D line scanner.