I think we're getting off track a bit here.
Whether it's 1 watt or 10 my point was that even at basically walking intensity on a bike I'm measuring 70 watts a the wheel. So if they think they can grab a few watts out of that it seems like we're in the real of possibility. You can imagine these things sort of like very small stroke stair machines, they're robbing you of gravitational potential energy.
Considering the weight of a person it seems plausible you could generate 7 watts of power for a very short period of time. let's assume the stroke is 0.01m and a 60kg person steps on it. The potential energy lost is 60*0.01*9.81 = 5.89 J. If that displacement happens in 1 second that's 5.89 watts. So we seem to be in the range of possibility, for very short periods of time. Of course if you add in friction the time has to get shorter, so less total energy.
Even if this is possible though the thing is still a hideously inefficient way of generating power. On average the system will spend a fraction of it's life in the downstroke phase. Most of it will be rebounding or waiting for the next footfall so even in a high traffic area, at a choke point like a subway turnstile, you're probably talking 1/3 to 1/4th of the time. And that's if you just line people up and have them march over it. In reality the effective steady state power you could get from it would be a small fraction of that peak 7 watts even under ideal conditions
It was done by MAVIC for their electric shift system.
But it might be an idea to do a brake regen system, as many city bikes already have a magneto in the front hub for the lights...
Just a potentiometer on the front brake lever that's active on the 1 to 2cm of slack on needs to pull to overcome cable stickage.
This would be great, because 90% o braking is light, so the brake pads would last for ever.
In any case, the walking charging thing is basically putting wires, a few caps and a charging circuit on the funky led shoes that small children have.
I don't see any innovation there...
I think I saw a hight school science project that did just that a few years back on Youtube.