Shiftwear? More like SHITwear, amirite?!
Seriously though, ePaper screens have terrible refresh rates, so there's no way animations will be even remotely close to what they are in the video. I've gotten 15fps out of a 2.3" panel, and that was with a simple icon of a fan rotating. (Normally you have to clear the screen when changing an image, that's why your Kindle inverts the screen when you change pages; but for simple animations in one area of the screen, especially repetitive things like the fan icon, you can get by without it.) You also require a ton of fast memory. This thing would need 128+Mbit of SRAM and a beefy CM4 or FPGA for image heavy displays like that. No way you get a week's battery life. An hour, maybe.
Also, unless they've got a white EL panel behind the display, it'll be useless at night or in the dark.
Anyone remember LA Gear sneakers? With the LEDs in the heel. I had a pair when I was a kid, so I'd love for this to be true. But it's not. Maybe in 20 years.
Edit: They say you get a week battery life, maybe they meant you get a *weak* battery life!
Sent from my Tablet