My understanding was that the cheap one (that is, the one without QI charging) wouldn't have the holder - it is merely a magnet on the end of a stick and the phone attaches via a metal plate stuck to the back of it or sandwiched between phone and case. That's the sort I currently use.
The price seems a bit high for that in comparison to Ebay/Amazon products, but in absolute terms it's reasonable - far cheaper than I could make myself!
I agree that the funding level looks dodgy (the non-integer value you quote may well be due to currency conversion) but I've backed worse ones and got a result in the end. Don't care if it's a manufacturer, or a container offload so long as I got one