I bet you're a great engineer, but you must definitely not know about selling a product my friend.
Selling a product doesn't start with the "what"... thats the engineering approach, that doesn't call to the emotion of the buyer, and buying is a process that uses a lot of emotions.
That's why you start with imagery... you want to relate the customer to the user experience and "meaningless pictures" sounds very weird when we know that an image is worth a thousand words... right?
Let me give you some examples
https://www.apple.com/
https://nest.com/
https://www.tesla.com/
https://www.microsoft.com/microsoft-hololens/en-us
http://www.sonos.com/en-us/home
I could go on for hours...
Do you want me to pass along your feedback? I think they might not care.
Thanks for your time anyways!
And you will notice that none of those companies show their product doing things that it cannot actually do. Imagine if Apple showed a 2mm thick iPhone with a transparent screen, then shipped the iPhone 7 as it is? People would go crazy. If Apple's response was "it provides the same user experience, we were just generating interest", that would never fly. It would be all over the news, and there would be investigations by attorney generals of all 50 states.
I also wonder if you have done any focus groups or engaged with customers to determine actual market demand? Or is this a product that exists because it is technically possible to exist and because someone thinks it was cool to develop? I realize you will write this off as someone shitting on your product, but the more I look at the pictures on the website, the more I don't see the point. In all the pictures, I see a sort of mobile phone home-screen with calendar, appointments, weather and such projected on the wall. What is the value of that? Why is that superior to simply having it on my phone? I think it would be better to have it on my phone where it's personal and only I can see it. I have my phone in my pocket always... with your device, I have to go to the location of the Umbo - so now I am tied to that location.
I have an Amazon Echo and several Dots. I think that interface is superior. Gesture interfaces are a pain in the ass. They never work that well, and they require too much engagement. For the type of information I want from such a device (news/schedule/weather), sound is superior, I think. I can tell my Echo to tell me the weather as I am walking around the house getting my stuff before going to work, and I am not tied to a screen or a location. I also am free to move about during that process.
Do you not think Amazon did substantial research on the interface and data its customers were using/looking for before designing the Alexa? I am curious if you have done similar research or just feel this is a good product because it seems futuristic.
It sort of reminds me of the computer screen built into a glass-top desk. It looks cool, people think it's neat, but I am not really sure there is any application for it.