I agree. I have one coming too.
The device itself isn't anything new - you can buy the green ones for around $40 on amazon. Yes, this is supposed to be a new and much better laser, but still... effectively the same product as far as most people would care.
The "inventor" of the device seems very annoying and aloof, as does his wife (although to a lesser degree). And yes, there are some weird things going on such as the statements made about the ultimate purpose of this gadget is to eventually provide something to assist in firefighting. And since they are already making a product that can be readily obtained, I'm not entirely sure that crowd-funding was really needed in order to get the product made. I suspect it is mainly a sales tool for them.
But still, the safety concerns seem unfounded. Yes, this is a laser product. No, you shouldn't hold it up to your eye. Just like you shouldn't buy your 10 year old boy that hunting slingshot from Wal-Mart as a toy to play with in an urban neighborhood. Some things are just plain common sense.
Also, it has laser warnings on the box, in the instruction sheet, and permanently affixed to the device itself. Richard has been very adamant about telling us all about the details of it