I'm not sure any of us is in a position to know what a winner's circumstances are, what value the scope has to them, and how.
I freely admit, if I'd won, my prize scope would have been straight on Ebay, but not because I can't or wouldn't make good use of one. Quite the opposite; I have a small business doing R&D, and a good scope is an essential piece of everyday equipment. It's how I make a living and provide for my family.
However, I'm fortunate enough to have been in a position to afford the scope I need, rather than being held up for need of one - but, of course, that means the money I've spent on a scope is money I can't now spend on a new bike, or a holiday, or vet's bills for my cat, or whatever.
If I'd won a scope, then by selling it I'd simply be getting back what I've already had to spend to buy one. Two scopes both end up on benches where, presumably, they're put to good use.
Is that really so bad?