Its of-course ludicrous that its all that difficult.
There are a few discussion on the subject. If you buy a ebook can you resell it? If you buy a online game (eg. PS4) can you resell it? They can put what ever they want in the license agreement, but that doesn't make it legal.
Especially within Europe its getting sick. If i want to buy a Sky package outside of the UK, you can't since they need a UK address. Its all the same, and utter BS. For the people that like to play by the rules, utter BS.
Who, in the right set of mind, fall for this BS, you want to pay and yet you can't