I’ve had a bad week, we’ve also got the pandemic, I want to switch off from reality for a couple of hours, have a few beers and watch a comedy on the COMEDY channel and hopefully make myself laugh.
Exactly! Heck, I've had to consciously stop looking at news, to stop getting infuriated at peoples (especially politicians – on all sides!) stupidity and sheer short-sighted self-destructivity.
When I need a bit of humor or cheering up, showing me the plight of others is not going to make me redouble my efforts: it just depresses me and makes me even more passive.
(And I'm much less forgiving than you are, being very critical about what proportion of donations goes to the actual cause, and what is spent for wages and e.g. three-star accommodation for the workers in the third world countries.. but that is a completely different thing.)
I have seen some not-advertisements on Youtube that work better than advertisements: it's the success stories, like rescued animals and so on. I wonder why they can't make adverts like that, with a small text bar at the bottom basically saying that if you'd like to make more of this happen, here's a way. Feels good for everyone.
(Well, I don't wonder, actually: most advertising people are crafty and sometimes very good at what they do, but hardly intelligent. Often clever, but never wise.)