The word “ideate”. It’s from create and idea. Hence a creative industry person who is an Ideation Engineer.
It’s just a fancy term for a freelance graphic designer who engineers advertorials on a BYOD MacBook.
I don’t think there are any Ideation Engineers in the EE world, yet?
CRAP! I just realised that the words ideate and advertorial are already burnt into my predictive text
Back in the day when I worked at a TV studio, we had an "AVA-Graphics" suite, which was used to add graphics to program material.
It used two of the biggest hard disc drives I've ever seen---the discs themselves were as big as a
331/3 rpm vinyl disc.
Two people worked in the suite, & both were real artists in the use of the thing---they could just about "make it sit up & beg".
Time goes by, & the "powers that be" set up a new department called "Creative Imaging" run by a couple of "bright young things" (BYTs), which used PCs, the AVA Graphics folk were deemed "too set in their ways" to adapt to the "brave new world" & "offered redundancy".
The first real "outing" of "Creative Imaging" was a sort of novelty football game where retired footballers ("Legends") from several teams were brought back to play a game for charity.
At the beginning of the game, up came a graphic proclaiming "The Legands"!
It continued to appear in every break throughout the game, & was the cause of much hilarity amongst most of us greybeards!
These days, misspelling in graphics & captions is more the rule than the exception, although the "BYTs" would now be greybeards themselves, & the graphics department probably has some new buzzword based name.
Two more terms that have crept into the language are "ahead of" instead of "prior to", & "Vets" for ex-service men & women.
I can live with "War Veterans", but "Vets" are animal doctors!