UPDATE: Fran replied to my comment about cutting cost by saying "I am optimised".
Well, I'd guess that with $80k/year in expenses was it? that is not quite optimised.
I really don't want Fran to fail and have to give up this game but I"m just not seeing a away out of it apart from cutting costs or another revenue stream.
It is a bit like someone who has had a $150,000 per year, highly paid job, who enjoys cars. So they drive round in this really nice car, which costs $80k/year to run. Which is sort of ok, but maybe they should be saving up some money as well, but it is debatable.
So, by saying the car costs ARE optimized. They seem to mean, they have found the cheapest car insurance for such an expensive car, they have found a good enough quality garage to service and repair the car, at reasonable costs and they are careful to control other car maintenance costs, to keep at the $80k/year level.
But of course, when if they lose that job, and if they then have to take a $50k/year job. They need to sell the car, and buy a much more cost efficient car. NOT say the car costs are already optimized, at $80k/year.
Fran seems like a realistic, sensible, intelligent person overall. So I'm a bit puzzled, at how they are so happy with their so called 'optimized' business structure.
Fran seems to happily and very rapidly jump at the band-wagon, as soon as any (usually technologically related) company / entity / news-item, falls into their realm. Then they seem to relish at criticizing what has happened. E.g. Massive balloons being shot down, or giant fish tanks, seemingly almost exploding, etc.
Typically (very roughly speaking), with step by step, detailed explanations, on how those various projects failed and why, also what they did wrong. Or similar.
So, it is somewhat ironic, that they can be subject to criticism.