worst tool commercial ever?

[coppercone2]

I always thought the fights between milwakee and the other power tool companies were a bit strange, but at least they kinda did performance tests, made graphs, and it was not like complete cock waving.

I came across this advertisement and god damn


I personally like the leatherman wave (expensive, nice quality, worried about it getting lost) and own a gerber multitool (low quality IMO, I keep it in the shop where there is grinding dust and shit), but this is strait up baboon level advertising, complete with dick waving and shit throwing

Not even sure why I have a multi tool in the shop. Maybe if I need to do minor labor outside of the shop and I know I can get away not bringing a tool box or bag with me.

[Mr. Scram]

US commercials tend to compare products much more directly than those in many other places. I'd say this is aimed squarely at the US market.

[coppercone2]

Even by US standards...

[GreyWoolfe]

I carry a Gerber multitool everyday--not the center drive.  I prefer them over the Leatherman.  I have played with the Leatherman and it's not for me.  I like the fact that my sheath is broken in enough that when I pull it out, the pliers slide out and lock in place and are ready to go.  I am on my second one.  The first was stolen out of luggage on a flight for the company and my boss made it good for me to replace it. 

[coppercone2]

fair enough. but destroying part of the companies product in an advertisement talking about manliness and lengths? 

when cow boys are talking about black (oxide) coated objects not being long enough and making sexual jokes..

[Muttley Snickers]

I once had a nice collection of multi-tools including SOG, Leatherman and a variety of others but they all got stolen along with my deer skinning knives in a burglary, the insurance company fully reimbursed me for the loss but after that I lost all interest in those types of combination tools altogether.

I cringe every time I see a program or video showing some wanker pulling out a multi-tool from their belt pouch to use probably the most awkward screwdriver ever invented, one of the mythbusters did it constantly even when proper tools were within arms reach and it would drive me nuts.

In regards to the video, they have successfully turned this product into a tool for proper tools.   

[coppercone2]

I think they are great for traveling and in the car, but yes, cunts LOVE stealing them. A skelletool disappeared on me before.......

I keep 1 in the kitchen, one in the living room, car, workshop (most useless location unless DEAD tired or stuff is misplaced). I don't want to keep a toolbox in the living room but its kind of nice when you are tired and need to do some small BS work that would other wise require you to write something down for later when you don't have the tools. Flashlight, multitool.. nice  to have in a drawer.

also a multitool is nice currency, I lost my wallet+phone once and managed to sell my car multitool to fill up on gas to get home once (though it was a financial hit). People on the street tend not to buy knives.

buddy I don't have ID, wanna give me 15$ for this knife so I can tank up this vehicle? you will end up showing the trunk to the police LOL

keep a picture of yourself taped under a floor mat or something....

[particleman]

Many years ago I was a machinist, we used real tools that were high quality and usually very nice. I went fishing with my boss WAY out in the wilderness. On the way to our fishing spot he was laughing and teasing me about my Leatherman. Well when it was time to start the truck and go back to camp his key wouldn't turn in the ignition. The only reason we got back was because of my stupid Leatherman. I have owned one ever since.

[coppercone2]

i gotta buy a compass now god damn wilderness.

i wonder if there is a microcompass that has an adjustment you can fit into a small milled blind hole in one of the larger leathermans that won't crack etc. so you can keep a bearing on the car.

oh wait, steel 

after dave jones took dmm to woods i feel no shame

[Muttley Snickers]

I swiftly lose all interest in products and equipment when the manufacturer or their distributors resort to embellishment, exaggeration, or ridiculous criticism in order to promote their stuff. Good products and equipment should be able to stand on their own merits or reputation without the need for retarded advertisements. Home shopping or as seen on tv goods are generally prime examples of complete and utter bullshit products and marketing but this has now spread to everywhere else.

A retarded Wiha promotional video below.   

[David Hess]

i gotta buy a compass now god damn wilderness.

Oddly enough, I got into the habit of carrying a mirror compass a couple years ago even though I am a city person but not for navigation since I have carried a mapping GPS receiver with electronic compass for much longer.

i wonder if there is a microcompass that has an adjustment you can fit into a small milled blind hole in one of the larger leathermans that won't crack etc. so you can keep a bearing on the car.

oh wait, steel 

They make them but like you say, steel.  It might work if it was non-magnetic stainless steel but tools and knives are not.

[coppercone2]

lol how come the DIN rail is not screwed down? God that bothers me. the person using the regular screw driver looks like he is intoxicated

and a impact hammer for a electrical box? really? most milwakee drills have freaking torque adjustment...

[VK3DRB]

No different to car ads. Aimed at the gullible and the pretentious.

Except car ads cause massive air pollution and unnecessary squandering of natural resources.