Or offer other perks. My employer doesn't pay all that great, but they offered flexible hours, work from home even prior to Covid, "unlimited" PTO which means essentially that as long as your work gets done you can just take time off whenever you need it.
Altium used to have free food (breakfast, lunch, and dinner), make your own hours, free gym membership, free car washing, free concierge errand service (i.e. get someone to go to the shop to buy something for you etc) and other stuff. Still couldn't get staff because of the shitty location, probably the worst spot in Sydney for a tech company.
I was around in those days when that region was (on paper) poised to be another Chatswood. That's why the Bunnings (Hardware House) was put there, to feed the construction of the new metropolis.
One of my good payers used his powers as CEO and moved his company HQ in there with the same aspirations as, I'm sure, Altium had.
The idea was to sort of spread out in all four directions with a kind of less dense approach that would appease the existing local residents. One such resident was a certain Dick Head
who, like several others, had a bad case of the NIMBY's. So the project got stifled somewhat.
In the opposite direction down the hill towards froggy forrest, was seen as a fertile gold mine, ready to explode. That's why that overpass/underpass got built.
There were other factors that frightened the next wave of investors after the first ones had done so much. All three levels of bastardy if you catch my drift, I'll spare ya the gory details.
Most commercial entities who weren't locked in choofed-off to Parra, Chatty or Nth Sydney. And that was that.