I often use mm where 1 or 2 is the size I'm trying to express. But to me, 40mm x 120mm is still not automatic to visualize.
I developed rules of thumb to convert imperial to metric.
If the temperature in °F is below 300, I subtract 30 and divide the result by two. For instance, 100 °F: (100 - 30)/2 ~ 35°C. Quite warm for an ambient temperature. 40 °F: (40 - 30)/2 = 5°C. Hmm, pretty cold. For temperatures above 300 °F I simply divide by two. For instance, solder melts at about 200 °C. That's around 400 °F for you.
2.2 pounds is 1 kg. I divide the value in pounds by two and subtract 10%. So a 200-pound gorilla weighs about 90 kg. A little fat for 1.75-m tall guy.
1 foot is 0.3 m. 485 ft? It is about 500ft. So multiplying by 0.3 gives me about 150 m. That's about 1.5 the length of a standard city block.
A mile is about 1.6 km. But I round it to 1.5 km.
A gallon is 3.8 l. So I round it to 4.
There are a little more that 4 inches in each 10 cm. So, 40" is about 1 m. 7 inches? That's something around 17,5 cm.
1/2" is about 13 mm, a little less.
1/4" is little more than 6 mm.
1/8" is little more than 3 mm.
1/16" is little more than 1,5 mm.
40 mm? That about 39 mm, which is about 3 x 13 mm, which is about 1" 1/2. 120 mm? A little less than 5".
That way I can have a rough idea what the "imperial to the core" guys are talking about.
Ounces (fluid or "solid"), pints, and all the rest, however, I don't even touch with a barge pole.