I watched the video and understand they tried to use RadioShack as an example... but it's a BAD EXAMPLE. RadioShack was dying long before eBay/Alibaba and Chinese ePacket shipping was nipping at it's heals. Perhaps that was the final nail in the coffin.... But many things did them in. It was the case of a BRICK & MORTAR store which lost it's focus, and it's core customer base left. They then turned into a gadget/stereo/electronic toy shop and then cell-phone reseller which happened to have some electronic bits in the back. The COST of having so many physical stores and not selling enough through them (and too little too late in the market of the gadgets) is what did it. And RadioShack never had much of an online marketing store/presence.
Look at all of the other successful non-Chinese stores we have that people buy from every day, some that have physical locations (like SAYAL here in the Toronto area), or online-only like SparkFun, Element14, SpikenzieLabs, Adafruit and so on. I think many people buy from those stores because of the reputation, they know they are dealing with trustworthy companies and have quality items. Yes there are Chinese eBay sellers that can compete with them, but people do like to buy from a reputable company that has a 1-800-number you can call and get answers to questions, in English.
Meanwhile....
Yes the fact that I can buy a Casio watch on eBay for $25 with free shipping did tempt me. But I went to my local store and found it instead for $35, and I BOUGHT IT because: (a) I could try it on to see how it was, (b) if I liked it, I could buy it and wear it right away, (c) if there was a problem with it, I could return it easily, and (d) I was helping to keep a local store open. So I paid another $10 because of reasons a+b+c+d all combined. I can't tell you the value I placed on each reason, but it wasn't $2.50 each.
As far as electronic gear, honestly how many people today buy components, fix stuff, buy kits, and so on? You think RadioShack or any brick & mortar store can survive on that market alone? Obviously not. Even large stores in my area like SAYAL are in large industrial units, with large warehouses that are bare-bones decor.... Just a big place to stock everything I would need as far as electronic components. Most of them sell to consumers but also maintenance and electronics trades-people who need a reliable nearby source of parts. You can't afford the kind of locations and stores that RadioShack had and sell items with margins of cents on the dollar.
Can China even be made to play on an "equal" level with USA?Well there is a big loaded question right there. You can change shipping costs all you want. We as consumers will lose... Who will win? The Postal Service? We are not going to equalize China with the USA through shipping. There are so many other factors here that have driven manufacturing to China and why they are able to do this. Even brick & mortar stores here buy from China, they just buy in huge volumes. Same goes for online stores, which may actually act as a sort of middle-man for Chinese companies anyways. Sure you can load up taxes and shipping costs for buying foreign goods, China included. But in the end I don't think it is the solution.
It also means they will find ways to cut costs even further... so if something costs $10 with free shipping, it's because $1 of that item goes to pay for the extra filtering cap or a fuse or protection in there. Instead of adding $2 shipping so you pay $12, the Chinese will charge $8 + $2 shipping.... so still costs $10. Now all they've done is transfer some of the cost to SHIPPING., while removing the protection and cheapening the product further.
So you will still save money buying from China, only that the stuff will be even less safe.
There has to be a better answer.... but me thinks there is a reason why the USA and most other countries allow this. They could easily stop it, but they haven't. Why?