It does not make it less of a crime.
That depends on your definition of it and how it's being used.
I am already well aware of these regulations btw.
(hence my earlier response)
My point is that it wouldn't be the first advice I would give someone.
It just scares people off.
In fact, in my career I have even seen many (smaller) companies doing FCC/CE certifications just much later on the track.
It's something that you need to keep in the back of your mind, but as always it totally depends on the context.
Because in some cases/countries/fields you actually need to retest the whole product, EVEN if it only contains parts that are already certified on their own.
To make it even more confusing, there are also cases/countries/fields where that's not needed at all (like computers for example, but a lot of others things).
The point is, as long as you use modules that are already certified or you are sure that your product is performing similar or better, it's not a big deal.
The reason why, is because you simply don't want to have any (destructive) interference with something else and therefor might sue you or something.
It's simple as that, nothing more, nothing less.
My advice would be, get a good sense what is needed to make a product that's sellable.
Is there a market for it, how can you optimize things etc.
Also
DO get a good sense how it's performing, will it cause interference, how is it keeping up with other products?
Maybe you can add something to it to even prevent these issues?
Or can you maybe use parts that are already certified (like these little wifi modules)?
Next, try to sell it to hobbyist, low-profile, testers
If that all works and you get a good sense of that's actually going to be a good selling product ready for high(er) production, get a proper FCC/CE/UL certificate.
Ones again, in my professional career I have seen MANY companies working this way.
I personally also don't think it's a crime ate all, unless you deliberately and intentionally are going to make a mess.
Also, in most countries you will get first a bunch of warnings to get your stuff right.