Do you like paying $100 for a chip? Well that's how much the AD9363 costs with the inefficient western supply chain, but I can get it at $10 from reputable Chinese suppliers.
The real parts, cost a lot of money. Because you are paying the real costs that were incurred for fully making the chip, now and in the future.
So, you are paying for the western costs of researching and developing the chip(s).
Manufacturing the chips, WITHOUT destroying the environment with dangerous chemicals, and turning the local river green, highly toxic and killing all fish in it for 5 miles.
Making it compliant with the necessary EMC and safety regulations, so it doesn't interfere with other things and does not accidentally (electrocute) kill or injure someone.
You are paying (in all likelihood) for the development of future chips of this type.
You are paying the real distribution costs, taxes and patent/licence fees, and not dodging those.
You are safe in the knowledge, it is probably a genuine part (not a fake/clone/copy/inferior), which will be reliable, and have the durability to last a long time.
Etc etc.
So, yes it can cost $100.
But that is fair enough for a quality/reliable/genuine and a long term lasting, sustainable solution.
Which meets its genuine datasheet specifications.
Do I want one which costs only $10, but is not really the genuine part, will break after 3 months. Does not meet the datasheet specification, the IP/design has been stolen from the people who paid for and put the effort in to invent and create it.
That is making parts of the world toxic. Can be dangerous and interfere with things it was not suppose to.
Does not work properly.
Etc etc.
No!, I don't want it.