I totally agree with this statement...
I feel that many brands are investing money into top salesman and marketing instead of developing technology.
The fact is that marketing is developing very fast, as fast as electronic industry. They are now using powerful marketing techniques such as NLP to brainwash customers mind.
BY using these techniques they are keeping your attention away from this question: Is this test equipment the best deal for money?
Normally in the world of sales and marketing, when dealing with competitive situations, we respect what our competitors offer to the market. Our competitors are engineers just like ourselves only they work for a different company. When engineers move from one competitor to another it does not make them more or less of an engineer either. They might just have a different design brief and different levels of investment to work under.
When faced with a competitive product the correct approach is to recognise the competitive product for what it is, and if it is the case, admit to the customer that company XYZ does make a good product. The next step is to show how your product fits the customer's needs better. It is not a negative response, the customer's viewpoint is respected and a good sales ENGINEER, not sales person, will have the technical background to understand his product, the competitor's product and of course the customer's application so that indeed the customer ends up with the right piece of test gear for what he is doing. If your product is similar to the competitors or even if the performance is lower but it still does the customer's job, then offer better value for money. Some you win, some you lose but's that's life.... but these new TBS series scopes deserve nothing but contempt and derision. They seem to be the product of a stock-price driven company, not an engineering driven one.
Check this out...
http://www.tek.com/basic-oscilloscopes/tbs1000 ..... Personally I find it very difficult to say anything good about them. The record length and sample rate have not changed in perhaps 15 years? They are nothing more than 15 year old mutton dressed up as fresh spring lamb, but they still stink of 15 year old sheep....
Are these "new" scopes seriously the best new product of what was once one of the world's great test-and-measurement innovators that is now reduced to being vilified in press articles like the one Dave posted? Is this what happens when fat-cat shareholder value is placed on a high pedestal far above engineering innovation? Where's the innovation here? It's nothing more than re-marketing old technology.... They want $1,520 USD for a 150 MHz scope with 1GS/s and 2.5K of memory that probably costs them no more than $120-$150 ex-works irrespective of bandwidth. Anyone paying this quite frankly deserves to own one.
Remember the value equation ... (VALUE = Performance/Price + Service) These TBS series scopes are a total travesty of it.
Could it be that the only innovation from Tek here is defining a measurement for low-end scopes called "Dollars per MHz?" It would certainly be something that the Danaher accountant mob would understand. If indeed we use this metric on this series we see a range of about 20 $/MHz at 25MHz, to 10 $/MHz at 150 MHz for what presumably is a Tektronix Basic Scope (TBS)
So, if you can stop laughing at the price and the 2.5K memory
, and apply the same formula to these scopes.....
https://triosmartcal.com.au/search.php?submit_search=Search&search_query=siglent&orderby=price&orderway=ascyou'll see that at 150 MHz we offer 2.67 $/MHz with the scope on this link.....
http://triosmartcal.com.au/2952-siglent-digital-storage-oscilloscope-150-mhz-bandwith-2-channel.htmlAnd if you really want to spend around $1,520 on a scope try this ...
http://triosmartcal.com.au/owon/2800-owon-sds9302-300mhz-2-channel-oscilloscope.htmlOr even better still add a few more dollars and get the best.....
http://triosmartcal.com.au/2234-agilent-dsox2012a-4-channel-70mhz-oscilloscope.htmlYou know it makes sense, because nothing about this new TBS series does.