Like Theranos and their front person Elizabeth Holmes.
I wonder, am I missing something really obvious about certain people and their, ahem, attractiveness to investors?
I suspect that there is a lot of motivation from the press to highlight the "achievements" of female scientists and entrepreneurs, especially those that are easy on the eyes. It sells more articles, gets more eyeballs, and supports the current cultural emphasis on achievement by the historically "repressed", and all the wokeness that is so fashionable these days.
This glowing, uncritical press coverage brings them attention from more investors and credibility, making it much easier for them to raise money, and encouraging them to continue with their nonsense. Rather than, you know, actually building something that works.
Of course, in these cases it completely backfired, because both Holmes and Perry were frauds. Hardly good examples of female scientists/entrepreneurs. A real shame, because those who actually deserve recognition are being overlooked in favor of charlatans.