Engineers talking about logo design. This should be good.
If more engineers could stomach working in marketing departments I think it would be a great thing. I was a graphic designer for many years but got thoroughly sick of the whole marketing (read: lying for money) thing.
I do think it's odd that the HP name went with the computing side of the business when it split, rather than the test-gear side. I would have thought the newer technology would have fared better with a name change, but seeing as they seem to be doing/have done well enough as Agilent or Keysight. It still just smacks of marketing wank.