If your dealing with reflected sound in the house:
Owens Corning 703 is your friend. Acoustic Cloth to wrap the panels in, comes from Guilford of Maine. Also Roxul Safe and Sound or Quiet-Batt if you can put it in the walls.
Break the corners of the room with acoustic treatment so they do not act as corner reflectors, and damp the ends and sides of hallways so they do not act as waveguides. In the right place, a few panels of adsorbing material can do wonders, but it takes some work. Leave an air gap between the panels and the walls if hung, of about 3 mm. Grids of panels with half wave spacing at the frequency of interest can reduce costs over covering the whole wall for reflection mode damping.
Wood lattices aka "acoustic wood panels" can be decorative and scatter or adsorb the sound. But they have to be tuned. There is a great deal of info out there on making home music studios soundproof and echo proof. Start there.
I've found that often you do not have to treat whole walls if your willing to do a bit of wave math. Right now I'm listening to a woman in the kitchen, scraping plates from twenty feet away, The sound is guided down a hallway to my bedroom. So maybe it is time I put some panels in the hall.
My bedroom is 60 feet from a busy street, with a classic wooden house, given time, you simply get used to it, and your brain looks for differences in the pattern to wake you, not waking on every loud muffler that goes down the street. During the day, however, it gets annoying.
The living room has a new, massive, multi pane, PVC framed window. It is wonderfully quiet in there compared to the aluminum framed windows with the classical glass. The reduction in the heating bill and noise was noticeable when we replaced that window, the wooden garage doors, and a large sliding glass door with the newer technology. Here in cold Northern Ohio, the payback was noticeably quick.
However in this case White Noise is a good idea.
Steve