For some reason I don't see any objective opinions in this thread.
1) It claims to be calibrated
This means,
1) Fruit control - particular ripeness level, fruit size, possibly sugar content, cut quality, etc is sampled (i.e. chemical inspection at packaging plant), also possibly assured vendors, supply chain control (like buying parts from digikey vs ebay china), good wash, pesticide test, etc. They may have an expert fruit tester present in their facility, similar to a wine tester, to assure quality.
2) Calibration on fruit - the pressure is tailored to the cut and type of fruit in the bag, to provide some kind of calibrated experience with the squeeze contents of the solid.
I'm sure there were significant R&D costs to developing fruit calibrations. You need to do tests to determine what is the most accepted flavor profile of a squeeze. Then figure out how to maintain that flavor profile throughout the seasons, different fruit suppliers (you probably wont be buying from the same guy the entire year around), etc
3) Emergency Convenience- late, tired, etc... you still get what you consider (im not sure if it actually is) healthy, even in really bad situations where you can't be fucked preparing a meal. Even the most dedicated people have situations where they will eat a bag of cookies for dinner. Now, its theoretically possible that having the fruit etc might help stave off a disease or provide an immune boost to dodge some kind of illness that can occur due to poor nutrition in a weakened state. Also, you might heal faster, lets say your sick with a cold and you feel tired.
Doing these things yourself requires shopping prowess, the fruit wash in the sink, the cutting, inventory management
So you need to keep a fruit stockpile and schedule your meals based on ripeness. This is what a wife typically does.
It's expensive or time consuming either way. Some people just don't like going grocery shopping and prep work etc.
Now, what you get it scheduled deliveries, this saves you shopping time and cuts down on inventory space. You also (I don';t know if they do it right) get guaranteed fruit of some particular quality. This depends on the manufacturer standards.
Now, if you have family/wife/friends that take care of you, the value of this invention drops drastically. On the other hand, if you are alone, or everyone is busy, its not the stupidest thing in the world. Obviously its being charged to a premium, but people do alot of weird ass expensive shit, like massages, vacations, yoga, drinking fancy alcohol,titty bars, hookers, drugs, tea (ever check out the price of premium teas?), aromatherapy, etc.
In some ways, it does seem more logical then hiring a thai hooker for a massage, but each to his own.
I for instance enjoy Snapple iced tea, even though I can make some good tea at home. It costs like 2.5$ a bottle. Cheap, but you can argue the I am completely retarded for all the plastic waste etc, compared to a teabag or better loose tea, which only incurs typically a small metal or plastic waste.
And, some fruits are just unpleasant to eat, but the juices are OK imo. I don't like eating apples very much, but apple juice is quite good. Unless someone provides me with a free apple, I will not purchase one. And sometimes you fill up on junkier food but still want the fruit nutrients without filling your stomach further (i.e. go out to a burger joint). This may help with digestion.