If we put aside the familiarity and coziness of a known logo/color/whatever, then the logo itself has no value.
The "glow" and fame of a logo, or brand, is not given by the graphic representation in itself. A good graphic might help, but "the glow" of a brand is forged by the quality of the products or services offered over time.
The name can be any combination of letters and graphic symbols (unless, of course, epic fails like something called 'Pedobear', or so).
What really counts is not the name, or the graphic appearance.
What really counts it's the product, and its quality.