it's always better if you have reporters and actually do investigating, interviews, etc
With that brand of fire you won't have anyone ever approach you for an interview because no one is gonna think its objective ever.
The problem with a specialty hate engine like he has going on right now is that eventually, even with a clean track record of being right, gets discounted because its basically guaranteed to have a negative opinion. I don't really consider it a news source, more like angry analysis.
Someone with a shitty idea can tell investors stuff like 'look, that guy thinks everything sucks', on the other hand if someone is good at identifying deceit and foolishness power to them...
my advise to you is to expose yourself to thunderfoot sparingly. He basically developed a engineering 'ban list'.