Cool -- or rather, why hasn't this been done before?!
I wonder what downsides it may have; is there anything toxic in the plastic that's a problem for the bees or the honey? (Easy enough to control with choice of known foodsafe plastics. I doubt "bee-safe" plastics are as well established, but maybe that's not hard either.)
What controls whether they put honey in them, or larvae or what? Do you ever get one filled up with the wrong thing, in part or in full? Is that controlled by hormones? Which could be doped in the plastic, but how long would they last?
How resilient is the plastic, since we're talking environmental exposure here -- not water and direct sunlight, and actually probably not normally freezing temperatures either (I believe hives are usually transported between growing areas anyway, so that would control the climate pretty well?). But even the little bit of sunlight that leaks in will have its effect, plus atmospheric oxygen / ozone / NOx / etc.
So, questions that I'm sure aren't terrifically hard to answer, either with some general knowledge from an apiarist, or a few years research by those guys. I still wonder "why"; is it just because beekeeping is such an old and small business that there's just no one thinking of these things, and that the market is so small that no one cares? But bees pollinate almost everything, so it's no small deal, even though small compared to the entirety of agriculture and all. Dunno. Hope the vision works out, though.
Tim