--> The ex-factory cost of an electric car must be comparable to a gas car to gain any kind of general popularity.
We are in the stage right now of the 5000$ LCD tv. As production ramps up the demand for the most expensive part increases, making em cheaper. Tesla's battery is already less than 1/3 the cost of other EV makers batteries. As volume increases this will go down
I nobody starts by making the 5000$ LCD tv we would would still be looking at huge vacuum bulbs.
To make this 5000$ tv attractive you gotta load it with some fancy stuff noone else has.
That is exactly what Tesla did. They packed the inital machine with so much new ideas it is attractive and the people who can afford to buy in that pricerange will pick it over the competition.
The next machine is a crossover as the polls and collected data have requested that. Yes it is the same price as the sedan, but both these cars are the trailblazers that will let the suppliers ramp up production of parts and bring the price down.
The model E (everyone) will be a smaller 4 door family car, with a 200 mile range (60kw pack) and targeted at the price of a kitted out Nissan Leaf (35 to 38k). This car will be shown at the detroit motorshow in 2015, 14 months away.
--> The car must have a practical endurance somehow comparable to a gas car.
My tesla can run 50 miles further then my gasoline car could. If i roll downhill i get a part of my expended energy back. Try that with a gasoline , or a fuel cell car !
Driving the Tesla at reasonable speeds (very hard, because that 'grin' when flooring it is so addictive) and you easily pull 300 to 320 miles out of the pack. Reasonable being : use cruise control so the cars computer can optimise, go 45 to 55mph max which is peak efficiency. Some guy pulled over 420 miles out of the pack.
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--> The car must be rechargeable "reasonably" while you are on a long trip.
Battery swap. 90 seconds and you don't even need to get out of the car. Drive up, pay using credit card or smartphone, or your account, robot swaps the pack in 90 seconds. Costs the price of a tank of petrol required for same distance.
Tesla cars were designed for this from the get-go. First swap station is being installed right now.
--> Electric cars must function in all weather conditions similarly to a gas car.
Over1500 cars have been delivered to Norway. Work perfectly fine in extreme cold. Battery loss is not a problem. Plug the car into the parking stall 'engine block heater' and the battery is kept warm and topped off. No range loss. Without plugging in you lose 20%.
This technology will evolve and get better .
So while there are solutions for wealthy enthusiasts, unfortunately as far as the "general public"
Like i said , we are at the 5000$ LCD price point.
When those came out lots of people balked at that as well. 10 years later everybody has one, with a larger screen and more features and at a cheaper price than the old vacuum balloon box.
If nobody takes the risk of making the first electric car it will never happen.
The component prices are still high, mandating a premium car so it is attractive over competition in the same price bracket.
Ramp up production, parts prices drop, car prices drop.
If you strip all the gadgetry out off the tesla, use a standard 9 inch display with nav and audio, use a 60kw pack and make the car 3 feet shorter .. Specialist estimate it can be done at the 40k pricepoint with todays battery prices. Turn on the new panasonic fab next year (doubling the worlds liion cell production capacity, tesla placed an order for 2 billion cells for the next 3 years...) and the battery price will drop further , making such a car profitable and affordable.
At that point the supercharger network will be complete and the battery swap machines will be rolling out.
Mercedes has released their B class based on tesla battery and drive train. Toyota camry is in the works and rav-4 is available.
If other car makers hop on the tesla drivetrain bandwagon they can use the supercharger network and swap station. Of course this is all 'future music' and just like with lcd tv, many a manufacturer willl rise and fall, consolidate, buy parts from someone else or just throw in the towel and rebadge.
Most brand name tv's these days use samsung panels. Buy a sony and it has a samsung panel.
The same could happen to car makers. Brands will keep on going. But they will buy tesla drivetrains. This is already so with ICE cars. Many a Mazda uses a renault motor. There are other brands that don't make the motor anymore, they buy it from a competitor or a dedicated motor supplier