The whole cancel culture thing is deeply worrying, and I'm sure it will not be long before it is eating their own. People jump on board with it but sooner or later something will come up that affects them, almost nobody will have lived their whole life without ever uttering something objectionable, whether out of anger, ignorance, or simply words that someone else can interpret in a way other than what they meant. People like to bring up that the first amendment protects freedom of speech but not freedom from consequences, and that it only protects you from the government punishing you but that's rather disingenuous as free speech is useless if the mob will convict and sentence you. It's a very toxic environment when people are afraid to merely play devil's advocate, question a narrative, or even be seen as not fanatical enough in supporting a cause. Absolutely nobody has their mind changed by force, try to punish a person or group for holding an opinion and you might superficially silence them or even destroy that individual but at the same time you validate their stance and they and those like them will dig in their heals. With a more gentle approach one can create an ally, people do change their opinion on various matters as I have myself at times, it's called personal growth. If you manage to "cancel" them all you've created is a bitter unemployed person who is likely to ally with others who are even more extreme than they are. It's just a bad situation all around and I don't see it getting any better for a while.