Well, there's the problem - to sell, manufacturers need something new. Not because it's necessary, nor because it adds 500% to the experience, but because if they don't, people don't have a reason to buy stuff as quickly.
My current fridge has some 25 years. Odds are that it'll last another 10 or 20. This is bad from the manufacturers point of view, since I have no motivation to buy a new one. The solution is to either make shitty products that break after some time or to create a product so good with features or parameters better enough to warrant a purchase of a new device whilst the old one is still good.
Improving upon core features is difficult and for many cases is available only to the top names in the established trades. But adding features that sound nice...
Take some 90% of consumer products equipped with IoT these days - they are mostly useless gimmicks that the marketing department can take advantage off and say that you really aren't up to date if your semi-sentient fridge is not connected to the WobbleTyGoo cloud through the 6G, and can't connect to your Bolloxer account. IoT toaster? Sure. IoT washing machine? Yup. IoT bloody kettle? Of course (
https://smarter.am/collections/smarter-ikettle )! And there are sillier examples.
Most new products today are not revolutionary new concepts that people will buy to get a never before seen feature that will impact their lives. They rarely offer anything but an incremental improvement in parameters over the same priced model from two years ago. But they do offer ever more obscure and sillier gimmicks.