Management: our competitors have op amps in SOT23-5. We must follow. But can't we wire the op amp in reverse in the package? Anyone falling for our trap will be stuck. But engineering cost must not exceed 3 cent.
Engineering: maybe we can swap VDD and VSS with some effort without exceeding the three cent budget.
Management: ok, do it.
One year later:
Management: darn, our competitors are snatching away our profit. They copied our VDD/VSS reversed scheme.
Engineering: with some effort we can also swap the inputs.
Management: We lost millions last year. No matter the cost we swap the inputs so that anyone falling for our trap will be stuck.
One year later:
Management: you stupid engineering staff. They copied again our reversed input layout.
Engineering: we can turn the die around such that all pins are swapped and give this part a new number.
Management: You sir, have Excellent ideas and will be rewarded with our prestigious excellence in engineering reward.