If we all want to debunk this on a worldwide scale
Why?
Seriously, why? We are not all doommongers (or are we) and I would have thought it sufficient for interested parties to discuss this between them. But actively going out there to diss it in the eyes of the world is... well, why? Other than for getting a buzz from showing that you wield far more power than you should be able to.
ISTM that Roadways is irrelevant to the man in the street. Anyone tempted to invest in this will be looking at losing a
lot of money (or, of course, gaining) and they will do their due diligence. Suppose they are thick and throw their dosh at this and lose everything - surely, if they were that thick, they wouldn't have any money to invest in the first place! But if they do... so what? Doesn't affect us one iota.
There isn't anyone that needs saving from Roadways. It won't cause famine. There is a chance they might pull it off (and then you'll look clever when you're the goto case they learn about in inventors and business school).
Sure, slag 'em off something rotten here with your mates, but don't turn into a global vigilante.