DigiKey unveils their new logo/branding

[schmitt trigger]

Oooooh, The early 70s. Back when the DigiKey catalog consisted of a pair of pages.
I have some old magazines somewhere. Let me see if I can take a picture.

[I wanted a rude username]

That typeface ... bastard child of Chicago and .com era zaniness ... somehow makes the logo look more dated than the previous logo.

[floobydust]

Ahhhhh it's like a slasher flick title quit showing it ahhhhhh

[ebastler]

https://www.digikey.com/en/products/filter/beamsplitters/1156

wow guys
who wants to buy beamsplitters ?

It would not have occurred to me to buy them from Digikey. But otherwise, what are you surprised about? That's what good quality beamsplitters cost if you buy them from Linos (now part of Qioptiq, now part of Excelitas).

Looks like Digikey charge you exactly the same price as when buying directly from the manufacturer, https://www.qioptiq-shop.com/en/Precision-Optics/Beamsplitters/.

[SiliconWizard]

Yep, and I don't even find that expensive for this kind of stuff.
Quality optics is not cheap anyway.

[fastbike]

Of more concern is the changes to the product labels. The important info (i.e. manufacturer part ref) and other info is too small. There's heaps of white space and too much room taken up by the Digikey logo and address. A backwards step.

[VK3DRB]

Logos have to evolve over time.

No they don't. Not one single customer or potential customer of Digikey cares about the logo...

No, if the logo looks like others on Chrome tabs (and it does), it can be harder to pick it out from other logos in Chrome tabs when are busy with 20 or so web pages open at the same time. So it is important in a small way, but not so much as to launch a jihad against Digikey over.

[Dan N]

Saw today there is no longer a USPS First Class shipping option.  Going to miss that (was $4.99 last month, $2 back in the day).

[Veteran68]

No, if the logo looks like others on Chrome tabs (and it does), it can be harder to pick it out from other logos in Chrome tabs when are busy with 20 or so web pages open at the same time. So it is important in a small way, but not so much as to launch a jihad against Digikey over.

Psssh, "20 or so." Them's amateur numbers. I can't remember when I had only 20 tabs open. It's been literally years. 

Current screenshot of this browser session. First icon with the 325 number? That's the number of tabs open in this one window. The tabs you can see at the top are exactly one faveicon wide.

[Ranayna]

You *have* heard about this amazing thing that browsers can do, called "bookmarks"?

With so little to see, do you really know whats in each tab?
Also, at least with Firefox, it has been my experience that i need to reload an open tab anyway after the browsing session is resumed to refresh it.

[Veteran68]

You *have* heard about this amazing thing that browsers can do, called "bookmarks"?

Sure have. I have hundreds of bookmarks too. If I bookmarked every tab, I'd have... thousands I guess.

With so little to see, do you really know whats in each tab?

For those first hundred or so visible, I usually recognize the icon. If not, or if there is no icon, hovering the mouse pointer over a tab shows a tooltip of its title. But mostly I use tab management extensions that quickly let me search, sort, save, and otherwise navigate lots of tabs pretty easily.

I seldom exceed 400 tabs, which might sound like a lot to some, but I've seen others with 1000+ tabs open at a given time. Makes me look like an amateur.