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In a previous job - which I didn't stay in for long - I was the only hardware engineer in a room full of software engineers. This meant that I was, by default, the go-to person every time a board "just stopped working".
I bought a long roll of ESD matting and cut a nice, custom fitted ESD mat for every engineer's desk. I gave everyone a wrist strap and a grounding plug, and I made sure everyone knew that ESD usually *doesn't* cause boards to fail immediately - but does shorten their lifetime.
Though nobody liked being told that "yes, you actually do need to change how you work because it's objectively, scientifically, demonstrably wrong", the flow of boards that "just stopped working" dried up almost overnight. I wasn't popular, but that was OK.