Products like these own you, not the reverse.
100% spot on. You can also lump "social media" into that category. The users are the product, not the consumer. Those companies are making huge amounts of money off your data and personal information. I find it hypocritical that people in Australia bitched and moaned about providing "personal information" in our last government Census (which really wasn't all that personal), but they were more than happy to share their lives, movements, habits and opinions on the internet for all to see.