they licensed production. This is normal in America. You can also license sales.
This allows for someones own marketing (i.e. field specific, hard to get through to certain people). Its kinda shady but there are companies so dependent on other companies they will only buy somethign with that companies name plate on it because their locked into their ISO stuff and support. So if you sell the design to someone, they can sell it to them, no one else can.
it allows for your own R&D into manufacturing (making it cheaper). And you have a fallback ,that is, you can ask the original makers if its good (a semi independent review process.. so not ideal, but you get the 'experts' in their own domain) to assure customers
it redirects tech support to the company that made it (they might be in a position to offer better tech support, or have a market segment with demanding customers that you don't wanna deal with because their like that). You can also use this to isolate a specific market segment from your general 'reputation' to some extent.
it allows for modified versions to be made that are not really convenient for the original maker (i.e. say someone wants a 150C version or whatever, special package, etc)
While it seems kinda stupid, with how
RIDICULOUS some company internal procedures and requirements can be, its just another way to sell a product... and it almost makes sense.
Getting accreditation for something or another can just be very difficult, unpleasant for your company, etc. It can change the entire work environment, culture, etc. At some level the certifications are basically like... life philosophies... not all are compatible.... when it has to do with perception of risk (which is actually dependent on situation). For instance, certain qualifications.. if you have it setup for certain styles... won't let you have any machine around, even in R&D, that does not have say a training, use, quality document... it CAN be useful in some chaotic crappy company, but with responsible people... its enough to say "don't touch that". It starts to feel like someone has EXTREME ocd when it comes to some 'directives'.
So imagine you have a happy work force and a well functioning company with a good history but someone won't buy from you unless you get some kinda management-related cert that seems generally preposterous. If your smart you can license the base design to someone, and have them figure it out. They might even turn a profit at the end of it. You make money doing nothing. If your psycho you can just try to implement it yourself and sink the company to get a small market segment that might decay into nothing within 5 years. (i.e. in the case where it goes from "strict enough and well proven" to "paranoid kafka-esque nonsense".
Or something with the military.. like.. they want everyone to have clearance, including the mail room, because their scared of something. Its so ridiculous to make that step that it just makes sense for someone else that can do it to do it. win win. You get the biggest candidate pool and highest efficiency by hiring the most qualified. Someone else can figure out how to do it with a reduced labor pool that has some kind of special requirement.
or legal, if they want everyone like your techs to have a PhD. In that case, license it to some whackos and forget about it.
You need to watch sales people because its a "hot shot" move to promise some kind of huge profitable simple looking deal, until you read the fine print, that it requires nude virgins in a clean room....
And I think making crazy sales requirement is a buyout scare tactic by people looking to aquire, they make you feel like your never gonna be "at their level". Thats when you need to have some guts.. thats why I sometimes start feeling like somethings up when people start talking about ESD requirements. you don't need to walk around with a lighting rod up your ass.