Im just confused, i ask my self, what was the whole purpose of this contest really? I cant tell if Keysight is any better or worse after this... what did they gain really?!
TLDR alert!
Ok..lets break this down:
A) Purpose of the contest.
B) Is KT better or worse off after this?
C) What did they gain really?
/rant on
A) Purpose of the contest.
Best case scenario, a bunch of scopes are gathering dust, maybe new ones are about to be instroduced, getting rid of them buys a) good will and b) the accountants have some magic pixie dust to play with come tax time. But mostly a
Worse case scenario: xyz person either on their own or after playing golf with a marketing buddy got approached and convinced that such a contest is a great way to set the social media on fire with KeysighT's name. "Everyone is on social media" , "tremendous exposure", "will make keysight a houshold name". And this campaign, or even worse this 5 year contract campaign, will only cost the low low price of <insert a tremendous amount here>. The marketing company makes a couple of bucks, the decision maker gets a trip to Paris with significant other, the company gets exposure and a few people get a few free scopes.
B) Hard to tell exactly. It depends on what the original goals were and whether they were met or not
C) Name recognition/ good will exposure vs dollars spent is hard to determine
/rant off
Unless emails get leaked, we'll never know for sure other than the official company line which is may very well be exactly, 100% true and the only reason this happened. But I've been wrong before
No matter what the motivation /reason, we know that it has worked out very well for some, and not so great for others....
"Be careful what you wish for.." is true once more.
Something happened and from all the people that participated freely and without coersion, some/most benefited.
In the end maybe that's all that matters.