It seems the Ratherboard campaign is up, but has not gained any tracked after the initial backers. I feel the kit is probably much too expensive for that market segment. I do understand they use some components that are not cheap, but at 50 or 75 dollar without a Pi, more hobbyists and serious hobbyists might be interested. At 150 dollar or more, slapping together a solution yourself becomes more interesting. Or, of course, you go with proper control stuff.