Hi,
I am sure that they set a small goal on IGG because:
1) They had already secured $1m for SK Telecom, although some of this $1m is 'in kind', meaning free rent, advice etc.
2) It sounds a lot better to say we were over subscribed by 10x on our original IGG campaign, rather setting the bar at $250K and saying we exceeded our goal by 1.2x
Additional backers joined the campaign after it was extended. This is why the number 1,316% funded.
The whole idea of the IGG was to create publicity.
I am sure that the Batteroo team does not have a long term plan to sell Batterisers, they want to sell the company.
Regards,
Jay_Diddy_B