The Batteroo guys, self-deluded smartest guys on the planet, thought they could rub off some Energizer brand recognition with their clever name.
Like it or not, Energizer probably have a reasonable case. And a "reasonable case" in the Trademark worlds means at least a million dollars for Batteroo to defend against it and "win".
Energizer won't back down, their pockets are so big so this trademark suit is chump change, so I think Batteroo are pretty much screwed. They will have to drop the name, or go bankrupt.
That means:
a) all the sleeves they made (which have been made according to them, just waiting on the chip?) will have to be re-done.
b) they will likely have to pay initial legal costs for Energizer?
c) The project will now be even more delayed. Only a fool would go ahead and ship product with this lawsuit hanging over their head, because that would add damages based on units shipped.
Whatever the case, it unfortunately adds massive and "indisputable" proof to back up their absurd claim that "big battery" is trying to shut them down to protect profits because they are scared of their "amazing technology"
![Roll Eyes ::)](https://www.eevblog.com/forum/Smileys/default/rolleyes.gif)
And also their libelous claim that I'm paid by "big battery"
![Roll Eyes ::)](https://www.eevblog.com/forum/Smileys/default/rolleyes.gif)
I do wonder if Energizer had their engineers investigate whether or not their was any proof in Batterisers claims? I recon they did, and the result of course would be that the claims are BS, but they decided to go ahead anyway and trademark sue because Battrisers marketing just pissed them off
![Grin ;D](https://www.eevblog.com/forum/Smileys/default/grin.gif)