There is no fraud in fivers making the video, but there is if the advertiser use it to support unfounded commercial or scientific claims!
There is no fraud in hiring Fiverr people or anyone else to make a video advertisement. Whether they stretch the truth or not is another story, but at least let's be clear about it... and call it an
advertisement.
What I don't like is when an IGG campaign or any other business tries to proclaim it as being "grass-roots" or hide the fact that it is a paid advertisement. For example, when there are fake reviews, likes and so on, portraying to be real honest people like you and me who have tried the product and giving their opinion.
Let's be fair, you can't even trust a lot of "normal" reviews because you only get biased results. Often when people complain, they write nasty stuff. You hear bad stories and complaints way more than good or stellar service. Just look at many of the reviews for hotels and resorts, and restaurants. So I would take them all with a grain of salt... This just adds even more uncertainty in the mix.
What we need are systems that allow responses to reviews from other users. For example, if someone bad-mouths an establishment why not the owner of the business be able to respond? Perhaps they would shed light on what happened, or apologize, or point out the customer was an a-hole who couldn't be satisfied no matter what. Or if people put fake reviews, other users could write replies and ask if they tried this or that and how they came up with praising it when they found all these other issues, and so on. But the systems aren't designed that way... Of course that could also be abused. So what else is there? Just don't trust anything you read from people you don't know... only from people who you know (friends, family, co-workers) and take a risk on it yourself and make up your own mind I guess?