I read the past few pages (ever since the revelation of using Fiverr for the fan videos and the fake reviews) and all I can say is how horribly disgusted I am by the way the Internet and e-commerce has evolved, and how incredulous things have become with the mushrooming of these types of pay-for social promotion/review and astroturfing businesses. The major sites (like Yelp, Facebook, YouTube, etc) all have a stake in cleaning up this crap using various algorithms if they are to sustain any sort of user-base who believes in honest reporting. I can tell you that once more people know about this, they will stop visiting these sites altogether and not believing a thing they read on them. You can't believe any reviews on many commercial and social sites anymore.
It is one thing to advertise on Facebook, YouTube, Google.... It is clearly marked as an advertisement. There is nothing devious about it. It is a completely different thing to pay for people to rate your product, write reviews, follow and manipulate dishonestly the reputation and popularity of you business/product and try to PASS IT OFF as it being from REAL USERS. Advertise all you want, but clearly mark it as an advertisement. Testimonials are not allowed by many PROFESSIONAL regulatory bodies because even though they can be placed in advertisements, there is too much opportunity for them to be abused and faked. Clearly, everyone will include a raving testimonial, which may not be reflective of the average general customer experience with that business.
So meanwhile you have to do your own research from multiple sources, read reviews from people you trust or have a history of saying it like it is, and following the money-trail on everything you see. For me, the Kickstarter and IndieGogo sites have already lost all credibility for not having protected backers from obvious scams where people have created "fantasy" renderings for products that there is no way they could ever deliver, and have no prototypes to speak of... Batteriser is a "saint" in comparison to those other campaigns that made WAY MORE money and ran off with it all and never delivered even a "goodbye suckas" to their backers.
If we have learned anything from Batteriser and Batterroo Ltd, it is that they are probably NOT the only ones who have discovered these sites. If you start digging deeper, I bet you will find a PLAGUE of social-media and review manipulating services completely biasing the web. This has to be addressed by the industry, just like more and more people are installing ad-blockers on their pages, because people will eventually catch wind of this practice and lose all remaining trust in all review and ratings systems.