I think all the "defeatists" should relax a little. It is not in the control of the forum members as to how their business will develop.
What we can do is to discuss the merits and demerits of their design and business practice. If we are having fun by such discussions and, at the some time, get more people to recognize the scam nature of their product, we should smile.
It's worth talking about what it really takes capital-wise to start one of these ventures. There's a bunch of business practices in the crowdfunding market that need to be addressed. Undercapitalization is a major issue - as is an over-ambitious goal. The Batteriser really is a series of teachable moments from many different aspects of designing, building, and selling a consumer-oriented electronics product: thermodynamics, battery chemistry, low-battery cutoff techniques, boost-converter design, "napkin estimation," component price negotiation, custom manufacturing, tooling, marketing, seeking capital, retail distribution, and probably a lot more that I've missed.
Batteroo really nailed the marketing and distribution channels out of the chute. You have to admire them for that. The industrial design is fairly slick as well, it just is going to have manufacturability issues.
It's rare to get to watch something like this run its course from start to finish. So, as long as the discussion is mature and objective, these things are worth talking about.